Democracy Shrugged & “What’s Working Now” Video Tips (Weekly Flight Brief)
I don’t know about you, but it feels like the world is rebooting its software.
Just remember, what feels like chaos can easily be re-interpreted as opportunity. In other words, if you’re smart, you can come out of all of this with a bigger following and a bigger bank account.
Plus, the world needs you, so get to work.
What I Am (Re)Reading
I’m on my second pass through Ayn Rand’s Atlas Shrugged.
If you haven’t read it, do that now.
(As in now, now.)
If you have read it, I’d like to suggest going in for round #2.
Written in 1957, Atlas Shrugged reads like it could have been written in 2020. Honestly, I have no idea how Ayn Rand so accurately predicted our current governmental demise, but she nailed it. (It’s one more reason why I think we need to start electing entrepreneurs to leadership in Washington.*)
Quick head up: Atlas Shrugged is over 1,000 pages long and one chapter (one speech) lasts over 100 pages, so if you don’t (or can’t) read long books, here’s an easy piece of advice: put the book in your bathroom and every time you go, instead of trolling social media, just read a couple of pages.
What I am Focusing on Right Now
The BIG Pivot
Remember what I said two weeks ago? I am going to be talking about this concept for a while.
(In fact, this is SO important that I am hosting a 3-day event around this topic. Be there. You can attend online or in person.)
So here’s the dealio: the world just woke up and the door just opened WIDE for you to lock in your place as a leader in your niche. But now is the time. If you sit on the fence for too long, the door is going to close and you’re going to miss out.
Best guess is you have 3-6 months to get it done.
So for the next few months, I’m going to be showing you how to use every media possible to spread your message to the world. By the time we’re done, you’re going to know how to nano-target your audience and move them to action.
Right now, I am experimenting with short videos (1 minute) on LinkedIn as both content posts and paid ads. See an example here and be sure to say hi and comment.
You’ll notice the video has the following elements:
- A Headline – this is used to grab the readers attention long enough to get them to…
- Subtitles – A recent study revealed that up to 85% of online videos are watched on MUTE. That’s a huge segment you’re missing if you don’t have captions on your videos. (See below for an easy way to caption your vids).
- The Call to Action (CTA) – at the bottom of the video. Tip: make it a simple website that’s easy to remember.
- It’s Short – 1 minute. In and out.
App of the Week
My favorite new tool is a video captioning / subtitling tool is called Zubtitle. I have tried a few different tools and this one was easy and created very accurate subtitles using AI.
All you have to do is upload your video and the system creates the subtitles and adds them to your video for you.
Try your first video for free.
Use the coupon code: KDS089 for a sweet deal.
Ok, that’s all for now. Short and sweet.
Now go change the world.
P.S If you’re not registered for this week’s Zoom Q&A, go register now.
On the zoom, I’ll be sharing how the 2020 crisis has created a massive opportunity that occurs only once every 80 years and how you can take advantage of it for max profit.
** Just try it.
About The Author
Ed Rush is a world-renown speaker, a five-time #1 bestselling author, and a highly successful business consultant who was featured on CBS, Fox, ABC, and NBC. He has spent a significant amount of time in the cockpit of an F-18 fighter jet, so he knows the value of strategy and the power of focus. He has effectively taken the principles that he learned flying faster than the speed of sound, and translated them into good business. His clients range from small startups to multinational organizations, and include CEOs, founders, political leaders, sports teams, national universities, Hollywood stars, and even a contestant on Donald Trump’s The Apprentice. To buy any of Ed's books, visit his bookstore right now or hire Ed to speak at your next event.